Sustainability and Social Media DO Mix: Dell Does a 180 w/ Regeneration.org
Update 4-20-10: AND ONLY TWO DAYS BEFORE EARTH DAY: I just got word that RE:GEN is back! Michelle M works miracles and regeneration.org is back up, at least as a redirect. Thank you Michelle and thank you Dell for standing tall in the face of economic hardships. Cause green isn’t a campaign, it’s a way of life!
Follow the link and flood Dell with warm wishes for this effort, or don’t. I am happy to have been a part of the rebirth of Re:Gen.
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Update 4-19-10: Michelle M from Dell responded to my lament about the demise of regeneration.org today. Her comments are at the bottom. Kudos to Dell for the reach.
Check out the original story and Michelle’s comments on uber.la: Sustainability and Social Media: A Year Later at #SXSW Dell≠Green? (updated 4-20-10)
It just goes to show ya, the little voice can make a big difference.
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